Networking for Growth

There are many stages of growth in business. The City of Fort Myers has the basics for you to start a business and we've established in previous posts that you need to fund a business. Now, it is up to you if you want to move the business forward. Some businesses are perfectly content to stay right where they are and enjoy the life they've built with their business.  There are some established companies that are ready to take the business to the next level. Often, they are asking, "How do I find my next market?"  Fort Myers has the market if you are ready to take advantage of the opportunity and support the business lifestyles that fits your goals.

Tools and information to build the skillset you need to create, build, or scale your business has never been more available to you.  Providing jobs creates wealth into the community.  Thank you for doing business in Fort Myers. Adding to the economy needs to be inclusive and we need to mind the gap and deliver meaningful, systemic change.  Increasing your knowledge with tools like webinars, Youtube, and free business resources like the SBDC and free educational services like Coursera will help you to succeed.

Set time aside to listen. Are you willing to discover new ways of running your business?  Collaborate with others for the benefit of both businesses. You need to find your partners, that are willing to consolidate your efforts so you can organize a plan.  Be creative in your strategy, analyze what you've been doing, compare it to others, and create concepts and content that you can deliver.  Build your sphere of influence with knowledge, support systems, and monitor your success to find ways to refine, adjust, and implement again.  

Find an expert who can help you apply modeling and analytics.  Your ideal customer is out there and with so many ways to create predictive prospects you can track and monitor with a real-time dashboard.  Find ways to improve your response to customers to maximize your return on investment. Create the entrepreneurial infrastructure you need to empower you and your business.

Building your network

There is a difference in having a following and building a brand.  Here is a video to learn more about building a framework that works for your business.  Understanding how consumers are looking to transact will help you to rise above the fray. Understanding the content that your audience wants to hear from you and find ways to engage.

Finding Genius: Building Your Brand 

Businesses located in the CRA Districts